DRAW THE LINE CAMPAIGN
Emulsion, the mixing of two immiscible liquids that often don’t merge but end up unveiling new forms. This term reflected my technical and thought process of trying to find Hindi letters that can’t often mix into English, but find new ways of conveying emotions. Intrigued by the impact of linguistic colonization in India, I delved into the creation of Hinglish that it created. The challenge of mentally translating between languages fascinated me, highlighting the paradox between untranslatable words and those conveyed through emotion. Evolving into a variable typeface, the project embodies translation's fluid nuances and accentuates the beauty of in-between states.
Design: Art direction, Type design, Laser cutting, Photography
Softwares: Glyphs, Adobe Photoshop, Lightroom and Illustrator
IDEATION
PROCESS
EXECUTION
EXECUTION
"What's your original" is an intern project led and executed by us where we wanted to help market GUESS's carpenter pants using local LA artists to highlight their skill as well as the functionality of the carpenter pants.
.jpg)
Inspired by the India-Pakistan partition era, where tattoos became powerful symbols of identity, I transformed the middle state of the variable font into a stamp, so people could really feel the typography. This unique creation offers recognition for those navigating dual identities. Crafted with precision using wood and metal tools, the resulting box becomes a tangible representation of this exploration. A book bracelet also provides a platform for viewers to both read and write personal narratives, creating an intimate engagement with this experience.
