WHAT'S YOUR
ORIGINAL?
As a Design intern at Guess Originals' Marketing team, specializing in Gen Z and forward-thinking strategies, I spearheaded 5-6 client collaborations and internal project activations. Collaborating across teams, I honed my art direction and design abilities while venturing into new avenues like visual merchandising, store experience design, and event execution. To maximize my learning, I collaborated with other interns to lead an independent campaign promoting GUESS’s carpenter pants,resulting in a significant boost in sales that fall.
Client: Guess Originals
Design: Art direction, Storefront design, Spacial, Experience design, illustration, graphic design
Softwares: Adobe after effects, illustrator, Photoshop
Credits: Rebecca Loren (Special thanks), Brazil Richards, Yianni Binaris, Tyra Keetin, Dave Tada, Jaz Ho, Jannica Seraypheap, Adam Vossen, Olivia Holley, Will Solomon, Alessia Renna, Kaylani Parks, Sakshi Joglekar,
IDEATION
PROCESS
EXECUTION
EXECUTION
"What's your original" is an intern project led and executed by us where we wanted to help market GUESS's carpenter pants using local LA artists to highlight their skill as well as the functionality of the carpenter pants.
Our campaign was featured in the La Cienega store, LA for the GUESS Originals Fall 2022 collection as a way to highlight and boost sales for the pants
I created the hand drawn illustrations and store visuals to emphasize movement and process.
An additional archive of work with GUESS ranging from collaborations with Warner Bros, 88 rising, to marketing visuals for Pink’s hot dogs and Randy’s donuts (iconic LA brands). From ideation to event execution, I worked with multiple teams to help make these unique collaborations memorable.
GUESS x Warner Bros, Batman comics: Store design, experience, shoot
GUESS x Randy's donuts: Spacial art direction of event, Illustrations, spacial design, marketing assets
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GUESS x Pinks: Illustrations, art direction of pop-up event, mockups
