MOLECULAR
MUTATIONS

An experiential show done as a marketing strategy for Jordan’s Jungle, a Providence based plant store. I was asked to help with their sales amongst college students and decided to find a way to make them connect with plants on a deeper level. By visualizing the chemical reactions taking place every second within plants , I aimed to deepen the audience's grasp on how alive they really are. Through the data points collected, I generated an interactive artwork and projected it in space to transform their shop into a living canvas.

Client: Jordan’s Jungle

Design: Art direction, Brand strategy, Typography, Experience design, Creative Coding, 3D modeling

Softwares: Arduino, Java processing, Cinema 4D, Adobe Photoshop and Illustrator

IDEATION

PROCESS

EXECUTION

I coded a dynamic generative artwork that synchronized shapes on screen with data from the plants, responded to cursor movement and reset to a molecular form each time. This visual was projected onto the plants for an engaging depiction. I also created a branding system that reflected the fluidity of the show spatially through 3D modeled shapes, type and layout.

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